The company "Sima-land" was founded in 2000, and is currently one of the largest wholesale production companies in Russia. A wholesale online store is visited by more than 500,000 unique visitors per day. The range is more than 800,000 items of consumer goods. Most of the Sima-Land product range is owned by products under its own brands. Moreover, more than 70% of orders are placed at Russian enterprises and CIS countries. Since 2015, the company "Sima-Land" has been developing its own production of plastic products and sewing production. The Sima-Land company delivers by its own and hired freight transport almost throughout Eurasia from Vladivostok to Lisbon and from Nadym to Bishkek, has its branches in Moscow, St. Petersburg, Novosibirsk and Krasnodar. There are also representative offices in China and India. The company employs more than 10,000 employees.
One of the areas of assistance to sports by the company "Sima-Land" is chess. Company owner Andrei Simanovsky is the head of the Sverdlovsk Chess Federation. Due to this, in October 2017, the team of the Sverdlovsk region won first place at the Russian Championship in Sochi. The Chess Federation held many competitions and events, one of which is the Ural chess festival 2017, 2018 and 2019, the VII All-Russian children and youth tournament in memory of the first Ural master S.M. Levitsky — stage of the Russian chess Cup among boys and girls up to 9, 11, 13 years old and boys and girls under 15 years old, a tournament dedicated to the 80th anniversary of the governor of the Sverdlovsk region — Eduard Rossel, with the participation of ten super grandmasters led by world champion Anatoly Karpov and Olympic champion Rafael Vaganyan, etc. In 2018, was created the Grandmaster Center named after A.E. Karpov ". Urban and regional competitions of the Ural Federal District give gifted children the opportunity to show their talents in their "small" homeland and not seek to replenish the ranks of "legionnaires" in Moscow. So, Leia Garifullina in 2019 became the world champion among children, and Artem Pingin in 2018 became the champion of Europe also among children.